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Yesterday at its annual F8 Developer Conference in San Francisco, Facebook officially turned its Messenger app into a Platform.
Facebook's Messenger Platform allows third-party app developers to integrate their apps with Facebook messenger app.
However, other popular messaging
apps are already offering similar features, like Chinese WeChat, but
Facebook release is much bigger than any other platform.
At F8 Developer Conference, Facebook
released SDK v4.0 for iOS and Android along with Graph API v2.3 that
enable app developers to add new messenger platform features to their
custom apps quickly.
Facebook users can install these
compatible third-party apps from the messenger app, which offers users
to send animated GIFs, images, videos, and more content within the
Facebook Messenger app easily.
BOON FOR BOTH FACEBOOK AND THIRD PARTY DEVELOPERS
Facebook
Messenger Platform will offer third party app developers to reach out
Facebook’s 600 Millions of users. So, the move will be a boon for
third-party app developers.
On
the other hand, the move will help Facebook to integrate its messaging
service directly into the vast ecosystem of Android and iOS apps.
BUSINESSES ON MESSENGER
The Social Networking giant also announced "Businesses on Messenger,"
feature that will soon let users connect directly with companies and
make direct conversation, replacing the need for retailer chat windows
in the process.
When customers place an order
for goods or services, they will be prompted to head to Facebook
Messenger for communications including modifying orders, tracking
orders, returning merchandise and getting answers to questions.
Third
party app developers who are interested in learning more and
integrating their apps with the new Facebook Messenger Platform can grab
the SDK on Facebook’s website.
LAUNCH PARTNERS
The
new Messenger Platform is open to all developers, but Facebook launched
40 different apps initially with its partners, including ESPN, Giphy,
Imgur, The Weather Channel and Bitmoji.
The complete list of Messenger Platform launch partners are as follow:
- Action Movie FX
- Bitmoji
- Cleo Video Texting
- Clips
- ClipDis
- Ditty
- Dubsmash
- Effectify
- EmotionAR
- Emu
- ESPN
- FlipLip Voice Changer
- Fotor
- GIF Keyboard
- GIFJam
- Giphy
- Hook’d
- Imgur
- Imoji
- JibJab
- Kanvas
- Keek
- Legend
- Magisto
- Meme Generator
- Noah Camera
- Pic Stitch
- PicCollage GIF Cam
- PingTank
- Pyro!
- Score! on Friends
- Selfied
- Shout
- Sound Clips
- StayFilm
- Stickered
- Strobe
- Tackl
- Talking Tom
- Tempo
- The Weather Channel
- to.be Camera
- UltraText
- Wordeo
Facebook users could also install these apps using a prompt message if they receive any message generated from updated apps.
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